10/7/2023 0 Comments Maya animation costA 60s TV spot during the commercial break can cost $8m so it is no surprise that brands are willing to pay top dollar to creative agencies to produce a movie quality commercial. It simply wouldn’t be an article on commercials without a mention of The Superbowl. Compare this with Chanel No.5’s 2004 commercial which cost $33m, or $16.5m per minute, feature films all of a sudden seem like a bargain! Our focus is on animation, so lets take a look at 3 case studies of animation heavy commercials with big, medium and small budgets to get an idea of what you get for your money. Pirates of the Caribbean: On Stranger Tides is the most expensive feature film ever made at $378.5m, resulting in a cost per minute of $2.76m. Commercials BudgetsĬommercials and promo videos are where budgets scale from a few thousands pounds, to budgets which far outweigh even feature film expense. The big jump found when moving to series such as South Park, Family Guy and The Simpsons demonstrates that the big money is to be found in broader/ more adult themed animation and the talent involved in those productions are then able to demand higher salaries, driving up production costs. A recent UK survey placed a median of around £8202 ($12720) per minute for animated children’s shows. So it is clear that children’s animation is generally produced on a very tight budget, with the more recent shows being squeezed even further to produce higher quality for less.
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